Anyone else find Lotus social media updates pretentious as if whoever writes them doesn’t have a clue about their cars?
This one was particularly cringy.
Here’s another masterpiece of marketing flannel.
Rather than making me think wow I need to take a closer look at one of these cars, it’s annoying me instead…and I’m a lotus fan.
wot a load of bollocks.
What absolute tosh. That really is an embarrassment .
Has JMG been on the Napoleon? Whoever wrote that needs a career in mealy mouthed politics…
Wot they need is a good sub-editor( like what I am) rather than some beardie hipster spouting vacuous gibber.
My dear eldest son has been drawn into the world of arty-farty management-speak. He’s now busy re-imagining the aesthetic of adidas classics. . . But getting well paid for it and the bugger’s more likely to get an RS4 than I am
Not just Lotus, they’re all at it now “lifestyle” is the standard marketing tool.
Have a look at any car manufacturer’s website for similar gems, eg. BMW’s ‘Unleash your inner rebel’ (X2) and the rather worrying ‘Icon of Gran performance’ (Concept M8).
Tragic.
Now … what they shoulda,said in BOLD letters is…
WE FITTED THAT DIFF THAT WE ALL SAID WE DIDNT NEED …
Not as bad as the Alfa Stelvio TV ad, I have to turn the sound down for that one 
That Jeep one is worse…
What they shouldn’t of said is that they would have never gone front wheel drive, as 50/50 perfect drivers car. 2 series weird looking thing anyone? It’s a Mini. But even weirder looking!
Because they never fitted a bigger/second battery/large screenwash reservoir to make it it 50/50!!
Lets not even talk about the ‘big brakes’ that aren’t not so big. Or have plastic pistons that go all wibbley.
Ultimate driving machine. LOL!